Arts &CraftsFestival
A poster for a (fictional) festival called Arts & Crafts. The design direction aims to create an analogue feeling of ripping and gluing paper, while at the same time appearing very digital and grungy. In addition to the timed random animations, there is also the possibility to interact with this poster: by moving your mouse, or hypothetically by standing in front of the poster and moving your hand, you can push away the letters made out of particles.
Specs
What I appreciate in an experimental approach is the ability to combine previously learned techniques to create something new. Dynamic grid scaling responds to the mouse position, while random morphing shapes within each cell generate continuously organic motion. Multiple PGraphics layers are merged in a shader, using the number of grid overlaps as a mask. Text is converted to points and manipulated with vector mathematics to produce black moving letters that react when the mouse approaches. A pixelate shader applied to the grid mask reinforces the overall digital feel. Finally, multiple brushstrokes enhanced by a subtle glitch shader create a textured, painterly effect.
The idea for the interactive poster came from some experimentation I did with grids and shapes. In this phase it was just about making it and seeing what it looks like. In the first round it was a single grid of shapes. Later I tried layering grids on top of each other with difference effects using shaders.